A competitive edge is what businesses are looking for in today’s market. This is where mobile marketing for business comes in. Mobile marketing is an essential tool especially when you are looking to drive traffic to your online business site.
Getting your traffic Share
There are several modes of operation of mobile marketing for business. These include click to call, click to map, and SMS texting and push notifications. By integrating mobile technology into your site, you not only reach your clients more quickly but you also get to more people faster than any other marketing method and at a fraction of the huge cost encountered when you use other marketing strategies.
1. Click to Call
Click to call is more or less the integration of a call button on your site page. This call button allows customers to call you from anywhere in the world. The click to call button can also be a gateway to chatting online or texting one on one with the interested client. It is a great way of promoting products or the services that you provide in real time. Click to call works two ways. The client can either request a call from the company or call the company through a number that is usually present on the web page.
Click to call has another more engaging feature called the video chat. This feature enables you to see the person you are chatting with and some advanced chatting systems will allow you to navigate the web page with the client and co-fill the required fields. An advantage of video chatting is the real time rapport that is created with the client when they enquire about your products or services. Probably the most notable feature of CTC, or click to call, is the accuracy in getting the required target group to better know what to expect from your business.
2. Click to Map
CTM, OR Click to map is a marketing strategy that employs software targeted at mobile users which aids in the creation of maps quickly and easily. Mapping is a great way of advertising the location of your physical business. It shows the exact location of your business and any other branches that your business has. In this way, your customers can locate your business without having to ask for directions, which may in turn make several, would be customers to ignore the seeming hassle.
3. SMS Text Messaging
SMS text messaging gives you the platform of interacting with your customers from your virtual office directly to their phones. By sending a short code to the willing customers, you acquire their cell number and it is automatically stored in your system database. The database storage system comes integrated into the software used for mobile advertising. SMS’s advertise directly to your target audience. About 100 million SMS’s per month are said to be sent out to potential clients in the European market alone in the attempt to advertise.
4. Push Notifications
Push notifications work like SMS but since it makes use of internet bandwidth, it is a free tool in mobile marketing business. It is cost effective but the disadvantage is that the end-user has the option of turning the application off. This will bar any future notifications from reaching him. Such notifications are turned off because they tend to interfere with activities that the phone user was using thus coming off as a nuisance when they are only an attempt at advertising.
5. QR Codes
These are codes sent to mobile operators from the internet. They come in handy because they have the potential of tracking sources that are offline in just the same way that they help analyze the tracking data on the online platforms.
Because of its property of user-controlled advertising, the consumer does not find it bothersome to receive texts on an occasional basis from the advertising company. This is because the interaction is initialed by the user and he can decide not to receive any more ads anytime he so chooses.
Mobile marketing for business is a niche in online marketing that has allowed millions of potential clients, access to products and services that would have otherwise been difficult to locate or find. Mobile marketing for business comes with the promise of getting a good targeted mobile to your place of business.