Archive for: June, 2023

Top 5 Reasons to Budget for Search Engine Marketing

Jun 18 2023 Published by admin under Uncategorized

Search Engine Marketing is one of the most cost effective and wide reaching forms of advertising today. This form of online marketing reaches huge markets while providing the ability to zone in on very specific targets. Promoting websites and products through SEM can be done very inexpensively relative to other forms of direct marketing such as TV and print. With more than 90% people using the internet to search, and over 70% online shopping, it is more imperative than ever to budget for SEM. Below are the top 5 reasons:

Consumers Shop Online

With the progression and improved security in e-commerce, consumers are exponentially buying online (approximately ¾ of internet users buy online). The expediency, copiousness of options, and plethora of information (particularly product reviews) available online, make it incredibly easy for consumers to buy directly online.

Drive Traffic to your Website

Search Engines are the most widely used source for website traffic with more than 80% of traffic coming from engines like Google, Bing and Yahoo. No matter what device- mobile device, tablet, or computer, consumers use search engines to find information about companies, products, and reviews. Search engines have become the top resource for consumer questions or impulses.

Increases the Bottom Line

Return On Investment – The granularity of information available in this form of marketing allows specialists to optimize and individually manage campaigns, improving ROI. Search Engine Marketing provides control and efficiency unlike any other marketing tactic.

Cost Effective Direct Marketing – SEM offers an array of broad to very specific options for targeting. This makes for extremely cost effective marketing with minimal waste.

Pay-Per-Click – The best part of Paid Search is the ability to structure campaigns to only pay for clicks on your ads. Along with efficiency, this confirms each dollar you spend is targeted to the point of interested consumers willing to click. Providing additional branding value for free, this is a key benefit. Those who see your ad (impressions) but don’t click are still aware of your brand and may help prompt them at a later date to remember your name.
Measurability

The ability to measure the results is an extremely beneficial aspect of any form on online marketing. General marketing metrics relate including reach (impressions), engagement (clicks, time spend on page, etc.), share of voice, and return on investment. The immense amount of data accessible in search campaigns makes it possible to set up key metrics to gauge the success of every campaign from month to month, or any other time frame required.

Legitimacy

Consumers today use the internet for just about everything, from shopping to financial services. Without a presence, consumers will become discouraged, skeptical, or completely unaware of your brand. In order to remain above the competition and in consumers’ minds, it is important to budget for paid search campaigns.

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How to Choose the Right Niche Market for Your Online Business

Jun 18 2023 Published by admin under Uncategorized

Choosing the correct niche market for your own online business is extremely important to success in online business. By selecting the right niche market you will be able to target your advertising and marketing content to that market effectively. Building a good following across social networks requires you to select your niche market based off of interests that people may have so that you can work on expanding your customer base and becoming more successful as a business.

One of the first things that you can do in order to help you choose the right niche market is to imagine a customer that would enjoy your product. By picturing your ideal target customer you can work at creating a flowchart for other interests that may be related to your products. Say you have created an online marketplace to sell iPad accessories, you’ll also want to target your products directly to iPad resellers, people interested in Apple products, people interested in tablet computers, online applications and more. By expanding out a list of interests that people might be searching for online that could draw traffic into your website or online business, you can work to develop keywords that will help to attract people to your content.

Mapping out your market and selecting a number of related content to your niche is an excellent way to find people across social networks as well. Because many users on social networks will list their interests, you can directly search for people who are interested in topics that relate directly to your business and then try to contact them and engage them to have them look at your products and how they could benefit them.

Ultimately some of the strongest online businesses are those who do appropriate keyword research and establish a great niche market that is popular. If you are simply looking to start a business that will allow you to sell a large volume of products, it’s very important to establish a need or something that could benefit a large amount of people. Successful online businesses involved doing research for your needs as well as the most popular niche markets that you can get into.

Before starting your business you may want to look into viable options for business that will allow you to sell large volume or high ticket items with ease. Using affiliate marketing on popular products can also help you to generate more sales and get more marketers interested in your project especially if it is in a popular market to begin with.

Targeting your products to your market also includes web design. Any of the stock images that you might have on your website or promotional material might want to reflect the market you are targeting to. If you are targeting to a younger crowd you may want to get some young people to create videos or promotional material for your website so that they can better identify with your niche market.

Overall choosing the right market for your online business that is popular as well as marketing your materials to that niche market is extremely important to online business success.

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Business Web Marketing 101: From Concept to Web Presence Creation

Jun 18 2023 Published by admin under Uncategorized

Whether you have an existing business or you are planning to start a new business, the business of web marketing should be high on your list of priorities. The Internet as we know it is vast, ubiquitous and, thanks to mobile computing, it’s in everyone’s pockets. If your business isn’t marketing its services on the web, you are likely losing out on serious revenue. The time to market your business online is now. The following is a short checklist that will help you get your business Internet marketing presence up and running quickly.

Market Research

Without the proper market research, even the most well-thought out business web marketing strategy will likely fail. A business must know its audience through and through and, furthermore, there must be a demand for the brand or the products and services that brand promotes. In the past, the business of marketing was much more difficult. To conduct the proper search, you would have to hire focus groups and design polls in order to put a finger on the pulse of your future prospects. Today, we have social media which makes the entire business of web marketing much easier.

Social media, such as Facebook, Twitter, Pinterest, YouTube and popular online forums are great ways to get into the minds and aspirations of your prospects and customers. The business of web marketing requires you to get to know the men and women you will be marketing to. What better way to get to know your prospects and customers than by monitoring their conversations or even engaging them directly?

Thanks to the tools most people use to keep in contact with friends, family and (good for us) their favorite businesses, products and services, we now have a window into the lives of the very people we will be marketing to. What a time to be alive as a business-to-business or business-to-consumer Internet marketer.

Other Research

To effectively market a web presence online, you must conduct the proper keyword research. Knowing which keywords to use in your marketing materials will help you rank higher in the search engines thanks to search engine optimization (SEO). The proper keywords will also be used in future PPC (pay-per-click) campaigns, which are essential for maximizing your business web marketing efforts.

Google AdWords is one of the most widely used PPC platforms and there is a built in keyword research tool that is free to use. Business web marketing experts from all over the world use this tool to find those keywords that are highly searched for, but that offer the least amount of competition. By competition, we are referring to websites and other online materials that may be using those same keywords in an attempt to garner attention from the search engines through SEO.

Competitor Research

Notice how we haven’t even begun to discuss a website or even graphics, which is typically where the beginner wants to begin. Right now we are merely discussing concepts, ideas and the concepts and ideas that your customers will go gaga for. This requires extensive research, both market and keyword, but it also requires you to research your direct competitors.

When you find the keywords that you plan to use in your business web marketing campaigns, start looking those keyword terms up using Google or similar search engine. Start researching the first few listings that each term yields. These are the websites and pages created by your direct competition. It is recommended that you take what works from these sites and make them better. Now you are ready to market your small business with a website and other materials.

Web Design and Development

Many people think that the business of marketing relies mostly on sight. It’s the images that count, a business-to-business Internet marketing beginner might say. That online marketer might have a point to a degree. The design of your site does matter, as do the colors. Certain colors have been known to elicit certain responses in people and if your website looks like trash, most people aren’t going to bother to stick around.

That being said, your business web marketing presence does not need to be flashy or laden with the best videogame-like graphics. Your website should be simple, pleasing to the eye and the entire presence should mesh together into one cohesive element.

If you are not artistic or if you don’t know PHP from HTML, it’s recommended that you hire someone to do this part for you. While there are many do-it-yourself open source web design platforms online, if you don’t know what you’re doing it’s usually going to show. Don’t skimp on the design. Let the experts do it for you and wow your audience with a design that flows with your overall message.

Content

A business web marketing site should be filled with content that is useful, well-produced and to-the-point. Nobody wants to read a website filled with a lot of fluff, nor does anyone want to read one that is filled with grammar and spelling mistakes. Keep your information short and sweet, go for shorter paragraphs as opposed to longer ones and always have a call-to-action.

State Your Goals

In the business of marketing online, you should always write down and memorize your goals beforehand. With so much information out there and so many techniques to choose from, it’s easy to get sidetracked. When you know where you’re going, you’ll be more likely to get there.

The goal of your website may be to garner more leads, sell a product or service or it may be a squeeze page designed to capture valuable information from your online visitors. Whatever the case, your business web marketing presence should always have a clear call-to-action so that your audience and web visitors always know what to do.

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How To Market My Business Effectively From Scratch

Jun 18 2023 Published by admin under Uncategorized

Marketing is like an unspoken language. Anything can be marketed and success can be achieved once done effectively. The desired effect is obviously success so let us work backwards for a minute. That can be achieved by having a flexible plan that has a starting point and an obvious ending. As you have gathered by now, it includes a plan. In the beginning I spoke of marketing being like a language. In any language communication is key. Same thing in marketing. Communication is key. Most people don’t like being talk down to. It can be condescending. Talking ‘up to’ has a similar effect. Most people prefer someone who speak ‘with’ as oppose to at. A good communicator should have an excellent command of the English language and uses words that don’t need a person to have to ‘look them up’ in a dictionary. Simple word that have the same meaning as their bigger cousins. The art of communication is the essence that flavors a good communicator. Something that forms the core of any good marketing campaign. It can make you or break you. An part of any well structured marketing agenda. Notice i said ‘agenda’ as oppose to ‘plan’ because i firmly believe that a plan is an idea as oppose to an agenda which is a course of action. We have now changed directions from having a plan to having an agenda so let us go ahead.

The marketplace is dotted with several ‘mom n pop’ businesses that have sprung up overnight. I commend this bold move and know that our support is needed if they are to stay in business. That is why i am devoted to lending my marketing skills in this way. Perchance someone reading my article can be inspired and pick up one or two points.

Google is indeed a great web search tool. It is my choice but others tend to disagree. They use Yahoo, Bing etc. To each his own. There are a number of searches to make before the marketing process can begin.

1. Find an inexpensive web building site equipped with domain name and adequate hosting capabilities. There are several options available. Be very diligent in your search and eventually you will make your goal. The expensive way is to retain the services of a professional web site builder. This is advisable if the degree of difficulty is great. Remember, ‘ a stitch in time saves 9′. Time is precious and for some, time is money. If you choose to go the second route, make sure that you choose the right Template and the proper color schemes. One that is inviting and user-friendly and does not ‘ lose ‘ the message in the process.

2. Naming the site is important. Choose words that adequately describe what you do. I can not stress this enough as this not only describes your function but serves to put you higher in the search engine ranking. You are on your way. Meta tags and spiders are terms that you should get used to as that is the means by which your website is found by search engines (on Google, Yahoo, Bing etc). To enhance web Site Optimization, certain ‘ key words’ are used on your site and in your title. As i said before, the use of these words or phrase are key on your site as it increases your chances of being found thus increasing traffic to the site, giving you a better Marketing presence. Persons who do this function are referred to as SEO’s and are very prevalent in today’s marketplace. Their job is to propel your web site to ‘the top of the class thus maximizing on all Internet traffic. IT is another department you will notice. Their function is basically to pinpoint Internet trends and point you in the right direction. Personally, I don’t care for neither (SEO or IT) as a good marketer should embody both skills.

3. This section has a lot to do with content. It has been proved that sound and pictures (Pinterest) are by far the most effective ways of grabbing someones attention. The old saying that ‘ a picture paints a thousand words’ is true. Having grab someones attention is only the half. Keeping it seals the deal. In today’s world, too much reading serves as a distraction. Being straight to the point and not being long-winded is key.

As you can well imagine, there are various ways of Marketing. Internet marketing is by far the newest and most effective. It embodies several forms of internet usage. The most important and more widely used is e-mail marketing. Marketing to many is merely getting the word out and is often confused with advertising. There is a thin line that divides the two, however there is a line.

One of the most important factors to consider is the product itself. Several questions have to be asked.

1. What is the product?

2. Who does it appeal to most (primary market)?

3. Who make up the secondary market and tertiary (third) markets?

Just like in advertising, Who,What,Where,Why comes into play.

Once markets are identified, THEY ARE FURTHER SUB DIVIDED into Male / Female, age groups and sometime demographics. Sometimes it is better to work from the inside out (this is called Niche marketing). Starting from the core and working out. Sometimes it is better to use several means of marketing / Advertising to get the message across. For example, a concise Internet program coupled with a good flyer campaign and the good old word-of-mouth or in some areas TV and radio with news paper. As you can see the Marketing campaign depend on several things and demographics and advertising availability has a lot to play in deciding your course of action.

A marketing budget should go hand in hand with an advertising one. They are inseparable and carry the same aim except that the marketing budget is geared towards the business and its product. The advertising budget is geared towards exposure through promotion. Having tried to draw the line, i must admit that i am sometimes confused about the two however I never lose focus.

Marketing is truly an art in itself and when you realize that anything can be marketed (a person in Dubai is selling small plastic bags of New York garbage to those who can’t go to NY. Small pieces of the Berlin wall are even for sale). Once it exist, it can be marketed. The old saying that a man’s garbage is another man’s treasure is so true.

Niche Marketing as mentioned earlier is as it describes, ‘niche marketing’. It involves finding that core of supporters that are supportive or appreciative of your product and who is directly responsive to it or your ideas. A niche can be anywhere but when it is established / found, it should be exploited and given the chance to grow exponentially. The beauty in marketing is that every product has its own niche and they often overlap with other niches. This makes the marketing process exciting and an adventure often leading to collaboration or cross marketing opportunities.

Advertising as i alluded to before, goes hand in hand with marketing. Several social media web sites like Facebook, twitter and the like allow a certain degree of ‘free’ advertising among clients but cater to paid advertising ‘en mass’ on a bigger scale. The ‘per click’ system allows you to control both your audience and your budget. Much like Google Ad Sense among others. The best form of adverting today is ‘celebrity endorsement’.

We are creatures of habit and it has been prove that just like sheep, if the ‘top ram’ chooses it, we will follow. We play a game of follow the leader that advertisers know very well. ( I guess we have learned since back in the times of Noah’s Ark)

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The Power of Twitter Marketing

Jun 18 2023 Published by admin under Uncategorized

Modern technology has made our lives so advanced and prosperous that we find today we are almost incapable of living without it!

The world of marketing is now being influenced by the different platforms available on the internet to effectively reach consumers around the world.

Some of these online tools were not originally designed for marketing but have recently found a niche in that arena.

Opportunities are being introduced to entrepreneurs that they never dreamed of having at their fingertips.

One of these tools that was not designed for marketing but instead was a social network is Twitter.

Twitter is a large community of connected and interrelated people that are already internet savvy.

This is the perfect combination for promoting your business, your brand, or whatever goods and services that you have to offer.

Begin with making yourself a Twitter account and you’re off to conquer the Twitter community!

First, you should develop a marketing plan that is complete with strategies and goals for your company.

You should include details on how you will present your company and the offers that you provide.

Good tactics should be employed that showcase your company in a positive light with a subtle approach.

If you are too aggressive, you will create negativity and the results will not be what you had planned or desired.

Provide reliable reasons that the client should buy your product and include any testimonials if possible.

A strong marketing plan will assist you in getting off on the right foot and reaping the rewards of higher sales and profits.

Getting the whole picture of the status of your business is important as you create marketing strategies that enable you to reach your goals.

Twitter offers many helpful tools that will assist you in tracking the traffic driven to your website, your followers, their tweets, and additional information that helps you to better plan your advertising campaign.

You can immediately learn how your business is rated, what your followers think about your business, and the level of your customer satisfaction.

With this plethora of information, you can modify and adjust your strategies.

Another powerful asset of Twitter is that you can interact directly with your customers.

This is important in business because it establishes a more personal touch with those clients.

Customers who are happy and satisfied will spread the word and provide you with the best and most affordable advertising known to man, word-of-mouth.

Customers want to buy online because of their tight schedules and demanding deadlines so if they can access your business on Twitter, they can have your business in the palm of their hand; this right where you want them!

Your traffic will expand by leaps and bounds and profits will increase exponentially. This is an on-going project that you will carefully be improving and implementing. Once you have your plan that is complete with strategies and goals you will want to begin to consider the audience you want to attract and how you will accomplish this. Good tactics will carry out and execute the strong plan that you have in place.

It is more effective to have your photo on your Twitter account.

This will give your business that personal touch and your clients won’t feel as if they are talking to a corporation or unknown entity.

Also, carefully construct your Twitter bio; clients will read this to see who you are and what your business is about. Keep it clear, concise, and articulate.

By using a couple of other marketing tools, your Twitter account will work more smoothly for you.

Use Hootsuite.com and Tweetdeck.com which allow you to update schedules and post your social media messages across social media browsers such as Facebook, Twitter, and Linkedin all at the same time.

Hootsuite will allow you to schedule tweets ahead of time at no cost. Some days it might be difficult for you to have a presence on Twitter so this tool allows you to schedule out a tweet whenever you want to share an idea or you find a related link that you want to discuss.

These tools will also help you to organize your Twitter account and activity in a more efficient way and can help you to send out communications when you are working on some other aspect of your business.

To succeed in business on the internet, you must stay as informed and as current as possible.

You must keep up with the latest news, fads, and trends that occur sometimes on a very rapid basis.

Your basic marketing strategy with Twitter must be about interaction with customers.

A customer on Twitter expects to state his opinions and feedback as part of your advertising campaign. Twitter encourages this communication and the trust of your clients will be gained from this interaction.

This is one of the most powerful tenets of using Twitter marketing.

By following some simple steps, you can use Twitter as an efficient marketing tool for your business.

Follow like-minded people who are already interested in your product.

Millions of Twitter users are added each day and many of them have an issue which your product can solve.

It’s of the utmost importance to connect with those people who would be interested in what you have to offer. Many users have a tendency to follow a person back from whom they’ve gotten a request to follow; you can cash in on this customer audience that is searching for your product.

Remember that Twitter is a social site; interesting conversation is the basis for participation.

You don’t want to appear desperate; get customers engaged in lively conversations about what you have to offer.

Don’t be so aggressive that you drive them away with a sales pitch.

You must be courteous, polite, and careful when trying to market your product to someone you don’t know very well. Establishing a conversational relationship in the beginning will work much better than approaching followers with a high-pressure sales pitch that loses them immediately.

Online business is very similar to traditional business: nobody like a high-pressure salesman! Take your time and cultivate loyal customers who will tell their friends and spread a good positive message about your product.

You may not be able to use the proverbial handshake but a good solid comment about your product will be just as worthwhile.

Tweet often to your followers. Out of sight, out of mind is an adage that is very representative of Twitter.

Tweets have a short life and if you’re not tweeting, the customers as not seeing you.

If you tweet often, your customers will know that your business is alive and well and that you are still offering the same quality product and services. Tweet at least once a day; research shows that less than 10% of Twitter followers go back to look at what was Tweeted yesterday.

If you aren’t present on a regular basis, you’ll lose their attention. Be a constant presence on Twitter.

Twitter’s version of the viral marketing strategy is retweeting!

You will add tremendous value and promote ongoing conversations as retweets spread across Twitter. You will also attract thousands of new clients with retweets; your viral marketing campaign will be off and running.

This tidal wave of information and exposure will be a dynamic force in generating business and profits for your product. One of the most effective ways to get more retweets is to post tweets that discuss “how to” topics.

Everyone enjoys learning how to do projects and by sharing this type of information, you can develop a large retweeting campaign.

In this downturned economy, people are attempting do-it-yourself projects and you can provide the knowledge that they need to complete their work in a cost-efficient and timely way.

Be sure to include links to your website that can give additional information about the topic and any related product that you are offering.

This will increase your profits as you share the knowledge you have attained.

Research shows that conducting polls on Twitter where you offer some excellent prizes for the participants will drive traffic and business to your Twitter page. Everybody loves something that is free and you can attract large numbers of followers and their followers that will expand your potential customer base.

This is a simple idea that can work to build a list for you to use in other campaigns for your marketing strategies.

Another strategy to implement is that of linking all of your social networking accounts with Twitter.

With the user base accompanying all of these social sites, your marketing campaign will be more solid and effective in its approach.

You must leave no stone in cyberspace unturned.

With the amount of daily usage coupled with a constant connection to these social media sites with smart phones, your advertising dollars will reap rewards that you never dreamed were possible.

Your business will be open 24/7 in countries world-wide; the sun will never set on your thriving business.

Don’t reinvent the wheel.

You can expand your knowledge of Twitter by reading success stories of others as you research the marketing possibilities with Twitter.

Learn different tips that assisted them as they began and what worked for them.

If it didn’t work for them, mark it off of your to do list and move on to the next strategy.

Using the best practices of those who have gone before you makes your path easier and saves you valuable time and money.

Connect traditional marketing with your Twitter campaign.

You will need to inform every customer you have that you are now running a Twitter account.

Here they can find helpful information as well as any offers you extend to your customers.

Place your Twitter link on all business cards and on other traditional marketing tools.

This is a real-time method of keeping the customer updated on trends, products, and other helpful information.

The customer will view your business as cutting edge if you are using technology with which they are familiar to promote your business.

Once you become familiar with Twitter, participate in Twitter chats.

These are scheduled discussions that happen on a regular basis and are set up by a moderator. Each chat has a topic that is of interest to participants.

Sometimes a featured guest will appear to answer questions and contribute on a professional level to followers. A valuable transcript of the chat will be provided at the end of the session. Twitter chats will provide you with a perfect way to make new connections with people who have similar interests as you.

You can identify potential clients and connect with them as an authority on the topic; this will develop trust and confidence in you and the product which you offer to them.

You’ll be noticed more by followers and expand your follower list which can generate more business. This definitely establishes the expertise that you have in this field.

Followers who engage in these regular chats are already highly involved in the particular niche. They can be a wealth of information and provide you with additional links, tips, and resources for your business.

This will provide a way for your potential customer to see a cyber face behind a product which will increase leads and contacts.

One of the largest opportunities that you will have on Twitter is to follow back.

You want users to follow you, but you can glean many customers from those users that YOU follow. If you don’t follow someone back, it can send the message that you are on Twitter only for sales and promotions.

This is a selfish message that will not get positive results; you will build no loyalty with a one-sided following.

Following back is a potential signal of caring and consideration which should not be forgotten in the marketing plan.

Use the @mentions feature of Twitter that will help you to build stronger relationships and attract a more targeted audience’s attention.

This tool directs the tweet to a specific user and operates as more of a one-on-one approach.

Your goal is not to sell them a product immediately; it is a call to action that engages them without the pressure associated with a sales pitch.

You are creating a relationship that can elicit a sale after the relationship is established.

With time and patience, these relationships will grow and they will be more likely to reply, retweet and engage with you.

Real business opportunities grow from real relationships; that is a powerful tool to keep in mind as you establish your Twitter marketing campaign

After engaging your audience on Twitter, you want to drive these users to your promotional or business website. As your users develop more trust and confidence in you, they will begin to explore who you are in the marketplace and what your product can do for them.

Post enticing ads with shortened URLs that will direct them to your webpage.

If your information is relevant to them and interesting, they will look further into your product.

Another feature of Twitter that you can use as a tool in your marketing toolbox is Tweet swaps.

This resembles ad swaps where you advertise on another person’s list and they advertise on your list. Your Twitter followers are on your list to learn more about you, read about your discussions, and to keep updated with current trends in the niche they enjoy.

With Tweet swaps, you won’t be making sales; you will just be developing ideas and driving traffic.

This will expand your exposure and can help you to build a loyal, long-term following that will make money for your business. With Tweet swaps, you can access another’s followers and capture them with your ideas and deals.

Find a Twitter partner who has a similar niche as you.

Your marketing strategies should be close but not necessarily the same.

Don’t just look for someone who has a massive list of followers; you want quality over quantity or the followers will be of no use to you. The best idea is to offer a free product to these followers instead of trying to sell them a product immediately. This tool is for generating leads and not promoting sales.

One of the most interesting ways to build up an extensive following on Twitter is to post questions on any topic but preferably one that you have a wealth of knowledge about.

You can provide answers to these questions in your discussions with your followers. This establishes you as an authority on the topic and it serves to build trust and reliability between you and your fans.

Starting dialog with others on a friendly but challenging topic will build a community of followers who listen to your tweets and respond with their own helpful ideas and thoughts.

This is a subtle way of promoting your product with the use of information that you have carefully gathered. Knowledge is power and you want the power of Twitter marketing to perform for you.

Although there is no right or wrong way to use Twitter in your marketing plan, you should abide by the unwritten rules that ensure you positive promotion and fabulous feedback as you interact with your followers.

Proper Twitter etiquette will go a long way in developing the loyal relationships that increase your sales and profit.

Develop a plan that includes the amount of time you will spend working on your Twitter account.

Many times it is easy to lose track of time and end up in the wee hours of the morning completing a discussion that you began with your followers.

Set an ample amount of time to publish your content and engage your followers on Twitter.

Adhere as close to your scheduled time as you can and make the most of any interaction in which you participate.

The rule of 80-20 in marketing applies in Twitter marketing as well as in traditional means of promotion. If you are constantly talking about yourself or promoting your product, no one will want to discuss topics with you.

You can include tweets about topics closely related to your business, offer helpful information that will improves the lives of others, and interesting discussions that include a variety of issues.

Offer diverse tweets as you interact with your followers; don’t over promote yourself or your business.

A business relationship is a two way street just as in other relationships.

You have to show an interest in your client to gain their trust and confidence before they will purchase a product from you.

Cross promote the marketing initiatives that you are using with your Twitter account. Fully use every tool available to you on the web and integrate these so that they will work smoothly and efficiently for you.

Link your email and URLs with every tweet that you make so that it will be easier for a follower to contact you outside the Twitter community.

Be very careful with the content of your tweets.

If you’re using your Twitter account as a marketing strategy, you want the public to see everything that you tweet.

You have no idea where these tweets will shared so avoid negativity or heated discussions.

Don’t say anything on your Twitter account that you would not say in public.

Keep from becoming too personal or familiar with your clients so that no mixed message can be perceived.

Always keep your language professional, honorable, and respectful. Off-color jokes and innuendos are not acceptable.

Put the interest of others before your own interests.

Your Twitter marketing account is not all about you; it’s an opportunity to build a quality relationship that will bring business and profits to your company in the future. Take time to listen to others, respect them and their ideas, and share content rather than forcing your views and ideas on them. Be interested and be cordial.

One of the rudest things you can do in your tweets is to use corporate terminology or jargon that people may not know or understand.

You don’t want to appear arrogant with your audience interaction.

Don’t use rhetoric that is industry-specific; that confuses your audience.

You have a brief time to capture their interest and attention; don’t use words that they have to look up or ask you to define for them.

You don’t want to appear as a corporate robot whose aim is to sell a product and move forward to the next client.

Try to speak successfully and with confidence as you interact with your potential customers.

Don’t be condescending or patronizing toward them; they will not have a positive response to you and will move toward a more user-friendly person with whom to interact.

One of the most interesting marketing tools today is with Twitter.

It is a real-time stream of current trends, information, and interaction that can capture an audience quickly and move them to purchase the product that you are offering to them. With a solid plan and method of execution for your company, you can tap into the power of Twitter marketing immediately. As you plan your marketing strategy, include this cutting edge technology that is exploding in the marketplace today!

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How To Use Viral Marketing To Your Online Business

Jun 18 2023 Published by admin under Uncategorized

Viral Marketing is any marketing technique or form of advertising that spreads like a virus by itself, without you doing a thing. The idea of viral marketing is for people to pass along information on products or services using pre-existing social networks or other technologies.

Viral marketing regularly includes:

Customer participation & polling services
Industry-specific organization contributions
Internet search engines & blogs
Mobile smartphone integration
Multiple forms of print and direct marketing
Outbound/inbound call center services
Target marketing web services
Search engine optimization (SEO) web development
Social media interconnectivity
Television & radio
Internet businesses can reap great benefits from viral marketing, especially if they are just starting out. However you just can’t make a product or service “go viral”, if it’s good enough it just happens. People love to share and talk about good experience they have, it’s what creates a buzz and excitement of a brand, product or service. Buzz marketing is a platform that will take your business to a whole new level. However on a note of caution, if their experience is not so good, it can also take a turn on the “go viral” effect, usually resulting in the death of the business. Here are some suggestions on how to do it right:

Pursue what is happening now. You need to create a commotion that can send everyone on a buying spree. If you get the right person to “sneeze” your message will be spread virally. For example if you get a celebrity to use your product or service, that one “sneeze” they make about it can start your viral message. The idea is to get your message to influential people who can start the buzz.

Give them something to talk about. People love to feel smart knowing something that others don’t. “I know where you can get this really great deal” or “Wow… This business is really helped me out… ” To get them to start talking you need to fulfill a need.

Package your product or service; remember the less is more theory. Keep your buzz short and to the point. Such as: “Your kids will love this” or “Best value for money” these are the things that are easy to remember. Practice describing what you do right now until you can say it virally right. Because if you can’t no one else will.

Just like the flu at school, the best way to pass a viral message to sneeze in the right direction. Determine your target market and then sneeze in the place where their most likely to be found. Once your sneeze is sent the right direction of potential customers the next thing to do is identify the Typhoid Mary’s in the group, also known as your competitors.

Give away products can become a fantastic pitchman, a share me product will give you the opportunity to spread your message inside what you sell. For example: “Register for your free… ” Marketing services on the internet can make custom newsletter packages to targeted users though out the internet and spread your business message. Because they are targeted they will find a need for your product and tell and sell to others.

Pay it forward. On your website offer something free or a commission of something your selling that way your customers will become part of your sales force. There are simple and free ways to do this you can place at the bottom of your invoice “Remember to your friends… ” or “Thank you for your business, share this coupon with a friend and receive 20% of you… ” You will find this will generate more sales easily.

If your customer is happy with their product or service, then create a way for them to share that joy with others. Buzz marketing works because it’s heard from a friend who liked it and not a money hungry pitchman. One happy customer will tell two friends and they will also tell another two and another two and so on…

And finally persistence beats resistance. Some people may need more exposure before they catch the viral message. This is the key ingredient towards spreading your business message.
To carry your viral message to others you may require a platform or something easy to pass your idea along with the buzz of other people. Here are some ideas for your viral marketing campaign.

Write an eBook about a subject you’re very interested in and want to promote. It may take some time, but will prove to be very cost efficient.
Buy the branding rights to a viral eBook. This is how you can spread the word by including your name, website and contact details. Allow people to give away your FREE eBook to their visitors and then that way their visitors will give it away.
If you know HTML, you can give away your templates and provide messages that will backlink to your website. Provide a copyright notice that will not allow any of your links to be excluded.
If you know how to write software, viral software is very main-stream at the moment.
Write articles that relate to your product or service. Give your readers permission to reprint your article. Make sure you include your resource box and the option to reprint the article at the bottom of the article.
Make a 3 minute video clip and upload on You Tube.
Join membership site that provides quality information.
Viral marketing impressive marketing system, it allows and encourages people to pass along a message. Viral Marketing Strategies target a market based on 3 principles:

Social profile gathering
Target Market Analysis
Real-time Key Word Concentration analysis
When these 3 principles are applied to an advertising model, Viral Marketing Strategy companies are able to match targeted customers at a cost effective gain. With the internet it’s more likely for a campaign to go viral very fast, particularly with social networks. It allows people to get excited or have the buzz and tell other people faster.

To summarize this article, the idea of viral marketing is to pass on a message that gets people’s attention and enthusiasm to spread the word via technology. There are a few ways to go about it so long as you remember there are “good buzz” and then there are “bad buzz”. Put yourself in the target market shoes, and ask yourself is this helping me with what I need? Do I like it? Will others like it? Practice getting it virally right, if you don’t get it, no one else will. Find a platform that will make your message easy to pass along; it could be a YouTube movie or a blog or newsletter. Then, do some research to target the market you want it to pass through. This kind of marketing strategy spreads like wildfire literally can make a product or service famous overnight.

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5 Best Profitable Mobile Marketing for Business Strategies

Jun 18 2023 Published by admin under Uncategorized

A competitive edge is what businesses are looking for in today’s market. This is where mobile marketing for business comes in. Mobile marketing is an essential tool especially when you are looking to drive traffic to your online business site.

Getting your traffic Share

There are several modes of operation of mobile marketing for business. These include click to call, click to map, and SMS texting and push notifications. By integrating mobile technology into your site, you not only reach your clients more quickly but you also get to more people faster than any other marketing method and at a fraction of the huge cost encountered when you use other marketing strategies.

1. Click to Call

Click to call is more or less the integration of a call button on your site page. This call button allows customers to call you from anywhere in the world. The click to call button can also be a gateway to chatting online or texting one on one with the interested client. It is a great way of promoting products or the services that you provide in real time. Click to call works two ways. The client can either request a call from the company or call the company through a number that is usually present on the web page.

Click to call has another more engaging feature called the video chat. This feature enables you to see the person you are chatting with and some advanced chatting systems will allow you to navigate the web page with the client and co-fill the required fields. An advantage of video chatting is the real time rapport that is created with the client when they enquire about your products or services. Probably the most notable feature of CTC, or click to call, is the accuracy in getting the required target group to better know what to expect from your business.

2. Click to Map

CTM, OR Click to map is a marketing strategy that employs software targeted at mobile users which aids in the creation of maps quickly and easily. Mapping is a great way of advertising the location of your physical business. It shows the exact location of your business and any other branches that your business has. In this way, your customers can locate your business without having to ask for directions, which may in turn make several, would be customers to ignore the seeming hassle.

3. SMS Text Messaging

SMS text messaging gives you the platform of interacting with your customers from your virtual office directly to their phones. By sending a short code to the willing customers, you acquire their cell number and it is automatically stored in your system database. The database storage system comes integrated into the software used for mobile advertising. SMS’s advertise directly to your target audience. About 100 million SMS’s per month are said to be sent out to potential clients in the European market alone in the attempt to advertise.

4. Push Notifications

Push notifications work like SMS but since it makes use of internet bandwidth, it is a free tool in mobile marketing business. It is cost effective but the disadvantage is that the end-user has the option of turning the application off. This will bar any future notifications from reaching him. Such notifications are turned off because they tend to interfere with activities that the phone user was using thus coming off as a nuisance when they are only an attempt at advertising.

5. QR Codes

These are codes sent to mobile operators from the internet. They come in handy because they have the potential of tracking sources that are offline in just the same way that they help analyze the tracking data on the online platforms.

Because of its property of user-controlled advertising, the consumer does not find it bothersome to receive texts on an occasional basis from the advertising company. This is because the interaction is initialed by the user and he can decide not to receive any more ads anytime he so chooses.

Mobile marketing for business is a niche in online marketing that has allowed millions of potential clients, access to products and services that would have otherwise been difficult to locate or find. Mobile marketing for business comes with the promise of getting a good targeted mobile to your place of business.

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Email Marketing Software Advantages

Jun 18 2023 Published by admin under Uncategorized

Direct Client Contact

With email marketing, business owners can send sales pitches to a person’s email address with just a click of a button. This direct approach is much more compelling than simply posting ads all over the website, making it more likely for individuals to follow links and make a purchase.

Tracking

Moreover, great thing about these programs is that they make it easy to track target market activity. All kinds of information starting from who received the files, who opened them and which messages elicited a response are vital for planning ahead. With this information, businesses will be able to gather information on what worked on their clients and what didn’t. Based on this data, they can then structure another marketing pitch that will increase the impact to their clients.

Installation Options

Some programs can be installed on the computer and can be run independently while others need to be integrated with CRM software. This variation in choices makes the programs become easier for business owners to pick the best set up that would work for them.

Preset Actions

With software, business owners can simply schedule newsletters to be sent on specific dates and time, allowing them to concentrate on bigger concerns for the business. With the email marketing side taken care of, owners can deal with improving their product or service or even accumulating more names to add to their existing list. These programs are so advanced that individuals can have them set up to send messages weeks or even months ahead.

Inexpensive

In the long run, email marketing programs will prove to be an excellent investment. Studies show that ROI when it comes to online marketing, the results are pretty solid, allowing individuals to gain back their initial capital through sales. The cost of the program itself is little, depending on the sophistication of what the person purchases. In most cases, these programs come with a money back guarantee, allowing buyers to regain their money if they aren’t happy with the results.

Note though, that not all email marketing software are the same. Individuals should take the time to find one with a good reputation in the industry. Choose marketing software that can be effortlessly customized to gather user requirements. Some of the features that might prove useful include, but are not limited to:

- Easy management of the people in the list.
- Makes it possible for users to create groups, allowing them to send specific emails to specific people for highly targeted marketing approaches.
- Makes it easy for individuals to subscribe and unsubscribe.
- Offers statistics on the number of emails sent, which ones are opened and what email messages are forwarded to third party individuals. Tracking of how many emails generated direct sales, and which ones triggered un-subscriptions will also help a lot in creating new marketing pitches next time.

Reading reviews about the product will also help a lot in figuring out how it performs. Make sure to check out as many reviews as possible to get a clear idea of the program’s advantages and disadvantages. With the right choice of email marketing software, online businesses should find their venture flourishing; keep in mind though that email marketing should only be one part of the process.

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Outbound or Inbound Marketing – Which Is Right for Your Business?

Jun 18 2023 Published by admin under Uncategorized

With mostly all businesses using the internet and social media for marketing it is becoming increasingly more difficult to stand out from the competition. With search engines changing their algorithms so often, new social media sites launching, it’s difficult to stay ahead of it all. In short, internet marketing is no longer the easiest or quickest way and has its own set of pitfalls to understand before diving into it. Under these circumstances, the major question in the minds of internet marketers today is which will provide my business with the highest return on investment – outbound or inbound? And the answer to this question basically lies in understanding what each means, their differences and scope.

Understanding inbound and outbound marketing
Outbound marketing is traditional marketing, where businesses use various means to target their customers. These may include direct mail, organizing events, conferences, seminars, advertising, trade shows and making cold calls.

Inbound marketing, on the other hand, is where the business uses ways, means and techniques to increase the page rankings of their website – generally using the internet. This could be done through building a variety of links, which lead back to their website, instead of actively pursuing customers and other target audiences.

Scope of each type of marketing
According to a survey conducted, it was found that nearly 44 percent of the people did not open direct mail sent via the post office. Further, nearly 86 percent of the population did not sit through television ads/commercials. On the other hand, inbound marketing generated more organic traffic to the website while also keeping costs down. Keeping these facts in mind, it can be easily deciphered that outbound marketing has a lesser scope of being effective than inbound marketing. Additionally, the scope of outbound marketing is further restricted because it does not believe in creating and nurturing a direct contact with the customer. Further, traditional outbound marketing usually costs more and requires a higher investment than inbound marketing.

Which is the better of the two?
Given the vast differences between the two types of marketing, the question regarding which is more suitable for your business is of great concern when choosing where best to spending marketing dollars that generate revenue. However, it is not possible to truly state one as being better than the other. This is largely because marketing is an ongoing aspect of a business, and ideally businesses should base their decision on their situations, strategies, budget, current marketing trends and several other factors.

Businesses should fully understand their own business processes and the scope of their business before deciding which strategy to adopt and implement. This should be supplemented with details regarding the target audience in question, budgetary constraints and time limits as well as the overall goals of the business. However, despite this situation, it is clearly obvious that inbound marketing is definitely a trend that is here to stay for quite some time. However, these rules need to be changed and refined ongoing depending on the situation. With the rules regarding how you indulge in inbound marketing becoming more specific, it is important to adhere to it for maximum impact.

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Social Media Marketing Guide for Beginners

Jun 18 2023 Published by admin under Uncategorized

Social Media Marketing is the process of gaining attention and web traffic through the social media sites. During this process, usually creative content to reach the masses through publicity coming from a third-party trusted source needs to be created in order for people to share the content of their interest with others and create a vicious chain that would make business cover and go beyond the market audience intended. Every online marketer needs to have a goal, a product, a service and a cause to promote through the vast and overwhelming World Wide Web. If you already have those things defined in your mind, then congratulations! That could be probably the hardest part of entering into the social media challenge, and from now on, every single effort will contribute to reach those goals efficiently and flawlessly until you put your feet on the Social Media Guru status.

The Social Media world is wide and more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to reach and target the right audience and achieve total success. The whole world won’t care about video games, for example, but only the people that video games is part of their interests. If you target male audience with ads of high heels on sale, maybe some of them would go and buy a pair or 2 for their wives, but a pair or 2 is not exactly the kind of impact you want to have. Therefore, you focus on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”

First, we need to know the basic social media sites

Facebook
Holding more than 900 million users, if you’re already a Facebook user this might not be really new to you, but there are lots of features worth mentioning. You can create a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you intend to provide or the product you are trying to sell. That way, you can build a data base of people that will share your posts to their friends and therefore create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always connected with media in a way that you should take advantage of. People log in to Facebook, in any situation, while commuting, in the park, at home, at school, at work. Then you’re there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing the mind trick game to the point that people will find something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!

Blogs
Blogs are an easy way for people to communicate in a semi-professional way when it comes to quality of content. Quality content is always the key to a good writing and therefore, a good blogging. There are many blogger CMS (content management service) where you can get yours up and running for free in less than 5 minutes, some of these are Blogger, WordPress and probably the most user friendly one, Tumblr. One of the tricks here is knowing your audience, your market, who you are targeting and what you want to accomplish with that. Now this has to do with some SEO or Search Engine Optimization knowledge, which is in other words, using the right keywords to rank as high as possible in a search engine i.e. Google, Bing. It has to be related to your posts and at the same time, you have to make sure you use a keyword search tool to check the competition and number of search this given keyword has. The lowest the competition and highest number of searches it gets in a month, the more convenient for you. If you were to advertise your website holding a service of technical support chat, you would have to make the keywords very specific so people that are looking for your service would find you first. It is, for example technical support for Windows, then you’ll have to include specific words, as going a little more straight to the point. Since the competition would be really high and Windows technical support is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point would be the most successful way to do it and you would rank higher in a search engine and people would find your product easily. From “Technical Support Chat” to “Technical Support Chat for Windows 7 and XP” you can see how we are narrowing the concept of the service you offer making it more specific, detailed and then competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and those sites offering the services you’re not related to won’t steal your chances to be found for people that are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that would be easy to find on a search engine by including the right tags.

Then we have the Social Media integration again in the blog space. There are many options to share the content of your blog. Many Content Manager Services like Tumblr have the social media buttons to share and like or dislike. You need to look for the options to enable them (in the rare case they are not enabled by default) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you are encouraging people to share your stories on other media sites like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.

Twitter
A fast growing, very popular social media site. With over 340,000,000 tweets a day and around 140,00,000 users worldwide, this platform is pretty appealing to business and companies as well as for celebrities, musicians, actors, everybody! A tweet is a message of 140 characters maximum that one can write and post and followers can read and see any time in their news feeds. Talk about it, interact directly and start new conversations is one of the things that make this platform extremely successful. The way they follow Kim Kardashian and read and talk about everything she tweets in a day, the same way they can do with advertising and marketing campaigns about brands and products of their interest.

140,000,000 users to target the right audience might sound like a difficult task, but seen it from the other side of the coin, that means more potential customers for a business. Once you get into the already mentioned vicious chain of any social media site, things just keep coming along by themselves and first thing you’ll notice is hundreds of hundreds of people engaged in your brand, talking about it, reviewing it and telling others about events, broadcast and such.

Linkedin
Possibly a not so popular platform making it boring for some people, but a very professional and strategic one for the rest. Some people won’t spend long hours chatting or talking to other about silly, trivial things, instead, this social network goes straight to the point. People on Facebook and Twitter for example, follow anyone of their interest for the sake of simply socialize as well as businesses and companies, but Linkedin is intended to filter and leave the fun behind to focus deeper in professionalism in social media.

In Linkedin, you can be part of the people looking for a job/ service, or part of a company offering a job/ service. You can create either a personal profile with your professional information about yourself, studies, contact information, interests, certifications, identifications etc. or, create a business or company page, same way as you do it on Facebook or Twitter sufficing the same purpose: share information about your brand, service, product and keep your audience and followers up to date with the latest information about your company.

YouTube
YouTube is a very interesting platform. People go watch videos of any kind or gets redirected by any website that has a backlink to it or search engines. Once people is there on a given there you have some more “Related Videos” on a column on the right side of the screen. Clicking from video to video makes you find things you never thought you would find, interesting topics, funny videos, how-to kind of videos, publicity etc. Your chances to be seen are overwhelming and you can also get people subscribe to your Channel, which is in other terms, your own YouTube space where you upload your videos. Some people find it way more interesting and easier to just watch a video rather than reading a whole article. You have the resource of visuals. If you were to promote fashion clothes and that is the purpose of your whole social media marketing, you can, along with other options, upload a video with people modeling your clothes, redirect people to your main business site, recommend people to share your video, to subscribe for future video updates, to visit your “fashion blog”, like your page on Facebook, follow you on Tweeter, Google+, Linkedin, etc. Close your eyes and try to visualize the Tree Diagram of the whole Social Media marketing strategy and how it gets to potentially reach every single corner of the World Wide Web. Ambitious, isn’t it?

Google+
A fairly new comer on the social media site battle, Google+ offers integration of a variety of services including Gmail, Google+ Basics, Google+ Circles that let you share information or “statuses” in a way Facebook does, but has less popularity so far. You have the “Stream” feature similar to Facebook’s News Feed that would let you see what others are up to, an option for following very similar as well to Tweeter.

The service is very appealing to professionals and business networks because of the exclusivity and integration of services. You create a Gmail account for example, and unless you disable it, by default you have access to all these service and a profile ready to be edited with a picture, contact information, etc. You have access to the whole Google+ network including already mention Gmail, YouTube, You+, Circles, Basics and even the well-known search engine saving and displaying results to the most relevant things to you. It is convenient to have a spare Google+ account for any Social Media Marketer because it’s potential functionality and because no source is too little or too much in marketing. Might not have the same impact, a 30 seconds ad on TV than a small billboard on a bus, but the more you get the message sent the better results you will accomplish.

Social Media Stats

According the new 87 studies perform on social media marketing up to 2012, this approach from companies to customers called B2C or Business to Community has grown and reached 16% of customer engagement but has potential to grow to 57% in the next 5 years. More than 30% of the worldwide population is now online permanently or have some sort of eventual access to the web. More than 1/5 of consumer’s free time is being spent on the social media sites, reaching an approximate of 250 million tweets and 800 million Facebook statuses updated every single day. Only in the United States, more than 80% of online active users spend their on social media sites or blogs. 60% of people uses 3 or more digital forms of research product comparison, prices and information about intended purchases, being 40% of those done via social media sites like Facebook or simply redirected from one of these sites leading to even direct interactions with retailers about offers posted. Around 56% Americans have one to three profiles in a social media site being 55% of them aged between 45-55 and having at least one profile

Search Engine Optimization (SEO) facts

70% of the links search users click on are organic. 46% of all searches are for information about products or services. Half of all local searches are performed on mobile devices. 66% of new customers use search and online research to find local businesses. There are 863 million websites globally that mention “SEO.” There are 9.1 million searchs conducted including the acronym each month, with the top two phrases being “SEO services” and “SEO company.” More than 60,000 Twitter users include “SEO” in their bios, there have been 13 million blog posts published that include “SEO” in the title, and Amazon.com carries almost 2,700 different books about SEO 75% of searchers never scroll past the first page of results. 93% of online experiences begin with a search engine. B2B companies that maintain active content like blogging and SEO programs increased their total website traffic, on average, by 25% in the past year, while those who neglected SEO experienced an average 15% decline in overall visits. 21% of all time spent online is spent on web searches. The big three search engines Google, Bing and Yahoo! are among the five most-visited sites on the Internet. Considering that AOL is #7 and Ask is #10; five of the top 10 most-visited sites on the web are search engines.

In conclusion, Social Media Marketing is a field where professionals and amateurs in advertising can come across and put their own ideas and plans implementing their own techniques. There is no Social Media Marketer university or college degree, this knowledge that should be acquired by extensive research, it needs to be constantly employed and tested in the desired field. It is a revolutionary strategy that has taken down the old TV advertising tactics shifting it to the online market. The percentage of people that prefer to go online on a computer or capable device versus people that watches TV grows steadily every single day. Statistics show Social Media Marketing in a lower impact percentage compared to the legacy ways for advertising, but the potential it has and room for growth is in no doubt overwhelming and could be much more improved and interactive than TV has been for the past decades.

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