Archive for: May, 2023

Every Door Direct Mail – The Cheapest Way To Target Local Customers

May 27 2023 Published by admin under Uncategorized

Every Door Direct Mail service is a simple, easy and inexpensive way to reach out to all the potential customers near your business. EDDM is U.S. Postal Service bulk mail program offered by your local post office. With EDDM, all you have to do is design your mail pieces, choose your targeted postal delivery routes using a free map, pay for the printing and postage and all of this can be done online. Full service EDDM can handle bundling, filling out the forms and delivery directly to the post office of your choice. EDDM can be ready for delivery in 2 to 3 days, which is much faster than traditional bulk direct mail that can take weeks.

EDDM is accessible to all individual businesses, organizations and companies who want to promote their products and services by distributing flyers, sell sheets or postcards to households and business in their neighborhoods. It is designed to deliver your marketing promotion directly into the hands of potential customers. It is an effective, low cost way to inform people about your business and is perfect for professionals, realtors, contractors and all other home or local businesses. Since Every Door Direct Mail is delivered in just a few days, it drives lots of traffic to special sales or other promotional events.

Conventional direct mail requires costly mailing lists of specific names and address that must be presorted by zip code, but with EDDM, you can target any set of audience by selecting city, zip codes and right down to the carrier routes using an EDDM mapping tool that is free and available online. With every door direct mail, you no longer need to print the names and address as EDDM uses the simplified addressing format that targets all homes and businesses in your handpicked demographic area. According to BizReport, an average purchaser spends almost 85% of his income within the five mile radius of his home, thus making EDDM the perfect form of advisement for local retailers. With traditional direct mail, you have to have a postal permit plus pay an annual mailing fee. Of course, your business does not have to own its own bulk mail permit, it can use the printer’s bulk mailing permit but this adds to your printing costs. With EDDM, there is no such requirement since it eliminates the need for a permit.

An important question here is how much does every door direct mail cost? At an astonishing 18.3 cents per piece, it gives small business the opportunity to promote their products and services without getting into the hassle and cost that is typical linked with direct mail marketing. The low price per piece is applicable for all EDDM sizes of the mail. EDDM provides you the ability to customize your mail, but you need to make sure that your mail size is in accord with the EDDM requirement specified by the USPS. You can download free EDDM templates from most online printing services that specialize in Every Door Direct Mail. This will guarantee that your mailing piece matches the rules set by USPS. According to these rules, every piece should be 6.125 tall or longer than 11.5. The most common sizes that are used by people are 4 x 12, 6.25 X 9, 8.5 X 11, 8.5 X 7 and 9 x 12.

This low cost way to send bulk cards is very effective for those business models that rely on regular mailing. It is an excellent way to get your message out to your current and potential customers. Using Full Service EDDM offered by some online printers can help you avoid the added hassle of paperwork and delivery. Choosing EDDM will allow you to make everyone in your marketing area aware of your business and you won’t need a big marketing budget for it. Every business person looks for a way in which they can promote their business without causing a dent in their pocket and what better way than to choose Every Door Mail as a way to advertise your message.

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Direct Marketing Puts Information In The Buyer’s Hands

May 26 2023 Published by admin under Uncategorized

Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. It means that salespeople are not physically moving your product; promotions are. Direct marketing is a simple approach but also can be useless if not done right.

In today’s worldwide marketplace, direct marketing takes on many different shapes and sizes. Some companies use direct marketing as just one of the ways to sell their product. Others use direct mail ads exclusively to attract their buyers. For most, direct marketing is integrated into the entire scope of a marketing campaign.

Smart direct marketing people are using more and more sophisticated ways to reach their target market. Databases are used to examine who would be their most likely customers. Their habits are tracked in a number of ways including questionnaires, polls, studies, and by placing “cookies” on their computers to track their movements on the Web.

The most common and most recognized form of direct marketing is a direct-mail campaign. A database is generated to form a list of potential customers and specific information and promotions are aimed especially for them. This gets the information directly into the hands of the people most likely to purchase the products being offered.

Direct marketing offers advantages over other forms of marketing such as network marketing and broadcast marketing. With direct marketing, you can target a very specific group. A company can make the campaign large or small, depending on their budget. Ads can be test marketed to see if the response rate is good before a larger campaign is started. Also, you can customize your direct marketing efforts to your former customers by compiling a database from past orders.

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Attraction Marketing – What is it and is it Really Worth Applying?

May 25 2023 Published by admin under Uncategorized

Attraction marketing is fast becoming the premiere form of marketing online. But what is it and how does it work?

A loose definition of attraction marketing would be: The use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it. In this short article, I want to BRIEFLY go into some of the dynamics of how attraction marketing works and how you can apply it to your network marketing business.

1. Build Trust At The Beginning Of The Process – Attraction marketing works best when you establish trust with your prospect BEFORE “selling” them on your opportunity or product. Establishing trust and giving a ton of value can be done several ways. Using social media websites like Facebook and YouTube is a fantastic way of connecting with people and sharing your personality with them. Another great way of sharing information and value with people is writing articles and submitting them to article directories. A blog, or personal website, is also a fine way of letting people get to know you.

2. Establish Yourself As An Expert – You need to become the expert that your target prospect is searching for. Keep in mind that most people are looking for leadership and value. If they see that in you, you will attract people like a magnet. In many cases, you will become a source of continuous information for them which can potentially turn them into leads for your business.

3. Pipeline Marketing – Building a funnel whereby you can take people/leads through a process of getting to know you, feeling comfortable with you, establishing trust, sharing value, etc. and, every now and then, dropping low-key information about your business is one of the most important features of attraction marketing. The beautiful thing about pipeline marketing is, done consistently and properly, you can potentially have hundreds (or even thousands) of leads flowing through the different phases of your funnel. Would you have a problem sponsoring 5+ people a month into your business if you had HUNDREDS of people in your pipeline?

Remember, people DON’T join BUSINESSES… They join PEOPLE! Once you understand that, you’ll see the value of attraction marketing as opposed to the “old-school” method of PUSHING your business on someone who may not even be interested in starting a business.

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2 Ways To Market Your Business To Boost Your Sales And Profits

May 24 2023 Published by admin under Uncategorized

Growing your business is a step that takes a lot of hard work. If you somehow thought that it would be easy to have business success, then think again. The bottom line is that about 95% of all businesses that are started this year will fail. This is a well known fact, and if you want to be on the other 5% team, you have to be unconventional in your marketing approach.

What do I mean by “unconventional”? Well, all it mean is that you have to rethink your marketing strategy. Instead of trying the old ways of marketing your business, take a look at some newer and more up-to-date ways to promote your products and services. In fact, let’s take a look at some of the “unconventional” marketing strategies that you could be implementing in your business.

1) Seminars

This is a great way to improve your sales and profits. With a seminar, you could get people into a room, and share your information amongst all of your attendees. The price of your seminar could be around $1000, and you can host it somewhere in a venue of your city. You will want to plan ahead to prepare for the seminar.

Plan out at least 5-6 months so that you can give your clients time off from their jobs to attend the seminar. Depending on the niche that you’re in, you can run 2 types of seminars: A free 2-hour seminar, or a paid 3 day seminar. I think it’s obvious the kind of seminar that I think you should be using. There’s nothing more profitable than holding a 3-day seminar for $1000 per person

Share with them your most jealously guarded secrets that you think can be of immense benefit to your attendees. This is what they’re here for, so give them the valuable information that they are looking for. I know of marketers who hold an annual seminar in their business, so you can make this a yearly thing for you.

Seminars are very lucrative, but it isn’t the only technique for gaining more new customers. Let’s take a look another way at an unconventional marketing strategy.

2) Principle of the “follow up”

In order to capitalize on the leads and prospects that you are getting on a daily basis, you have to follow up on them. Don’t just contact them on the first time and never contact them again. Persist on a strong follow up direct mail campaign that will cost you less, when compared to the price of the product that you’re offering (make sure it’s high priced).

Anyway, follow up is essential because without it, you’ll be seeing yourself missing out on a large amount of money on the table. One contact isn’t enough. Consider contacting them for a full 12 months, and if they don’t buy after that, it’s time to stop contacting these people. But more often than not, following up on them for a full 12 months will net you more sales in the long run.

Use these tips to have the kind of business success that you dream of.

Good luck with using these 2 techniques to improve your overall business profits.

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Direct Mail – How To Get Your Envelopes Open

May 22 2023 Published by admin under Uncategorized

Have you used direct mail recently for your online business? If not, then you will want to try it out and implement it in your business. It’s something that can be incredibly profitable for you, and can boost your backend sales by 30%. All of this can be done by sending out a simple letter or postcard in the mail.But sometimes, it’s not enough to just send out a letter or a postcard. In some niches online, you have to get more creative about your direct mail. If you’re in a business-to-business niche, this will apply to you. Let’s get into the first creative thing that you will want to do when doing direct mail in your online business:1) Write out your address and recipient’s addressThat’s right. No labels. Just a handwritten envelope in blue or black ink. This immediately gives the impression of familiarity. People will think that the envelope and letter is personal, and will rush to open it. And hopefully when they open it, you don’t scare them off with an ugly sales pitch.The good news is that when they do open it, they will see that it’s from you, and if you’ve been doing your email marketing correctly, they will continue to read your letter and possibly take action on buying something. But if you haven’t started a relationship with them via your email newsletter, they may just as well throw your letter in the trash. So it’s important that you do both. Here’s another tip:2) Put “First Class Mail” on the envelopeMake it easy for your mailman. Everyday they sort through the junk mail and real, authentic, and personal (and important) letters. So if you put the words “first class mail” on your envelope, it will subconsciously tell them that this is something important… especially if it has a real-live stamp. Which leads me to my last point:3) Use a real stamp on the envelopeDon’t send out a letter to your customers with an ugly label on it. Go down to the post offer, and ask them to purchase 100 stamps. This will probably cost around $50 (or something like that… I don’t know how much a stamp costs these days). And once you get all of these stamps, put a stamp on your postcard or envelope, insert your letter, seal it, and then drop it off at the post office.This is a high probability that your letter will get delivered. The mailman will see that the envelope is hand addressed, and that there’s a real live stamp on the envelope – so it must be important. This is one of the mail that they keep for successful delivery. Sounds like a lot huh? Lol well, that’s just what it is, and that’s the nature of things. But if you want to make a huge impact, this is what you have to do.These tips for using direct mail to contact and earn more money from your backend customers are highly effective. Even though you are based online, you can still use these tips to earn additional profits – at a very low cost. So consider it today.Good luck with using direct mail in your internet business today.

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Principles of Facebook Direct Marketing

May 22 2023 Published by admin under Uncategorized

In today’s world there are several affective ways to market and advertise anything you desire online. Google has reinvented the internet and what it is today, but let’s not forget about the other ways of driving traffic to your site. When advertising to anyone on the internet, the easiest way to have your site seen by the most people is by advertising it on a search engine or network that has the most amount of traffic. Obviously, today that is Google followed by Yahoo, then MSN.

Those are only search engines. Social networks such as MySpace, Twitter, and Facebook have blown up into a social monster that no one has every witnessed in the past decade. Although MySpace is still very active with just over 70 million users, Facebook has taken the cake with nearly 400 million people worldwide and growing! How would you like to advertise you site or product to that many people and be able to choose the type of people to advertise to? Well you can do just that with Facebook Paper Click Marketing.

Facebook offers paid advertisements on their network. The coolest thing about Facebook marketing is that you choose the people you want to market to. You’re able to choose the ages of people that your ad will be seen by. You can also select the area of interest that matches other people’s so only those will be able to view your site. Not only is this important, but it is also cost affective. With Facebook advertising you can market to only those who you think will be best qualified for your special offer.

Here are some quick and easy principles when it comes to using Facebook to market your product. Facebook ads should always consist of shiny objects. Since Facebook allows you to place a picture in your ad, it is imperative that you use a picture that catches the eyes of your customers. Unlike Google, Facebook ads will not show the URL your ad is linked to. Facebook will also show your ad at random.

Some of the best ad examples should tell a story, ask a question, and or even promise some amazing benefit. What’s even better, Facebook actually lowers your cost per click drastically if your ad has a high click through rate! The more popular your ad, the cheaper it will cost to run it. Get your business on steroids today by creating a Facebook ad that will appear in the eyes of potentially hundreds of millions!

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10 Commandments for Successful Direct Mail Marketing

May 21 2023 Published by admin under Uncategorized

Want to be better at direct mail marketing? Just follow these 10 commandments.

Thou shalt build a good list – It’s all in the list. That’s a common saying in marketing. If you don’t have a good list that’s comprised of your target audience, you’re never going to see results from your direct mail marketing. You should always be trying to grow your list naturally. You need to make sure your list contains true prospects and customers, and you should segment your list to send more targeted mailings.
Thou shalt know thy audience intimately – You must know who your target audience is. Make a list of as many characteristics as you can about your ideal customer. How old are they? Where do they live? How much money do they make? What’s important to them when making a purchase? What are their likes/dislikes? The more you know, the more effective your direct mail will be.
Thou shalt not make it all about thyself – Good marketing isn’t about you, it’s about your customer. You have to make sure you’re speaking to your customers’ needs. You have to make sure they understand how they will benefit and how their lives will improve by choosing to do business with you.
Thou shalt track results – If you’re not tracking the results of your direct mail campaign, you may as well be throwing your money away. You have to know exactly how your campaign is performing so you can constantly tweak it and improve its performance to boost your ROI.
Thou shalt not use marketing jargon – Resist the temptation to use industry terminology and marketing speak in your direct mail pieces. Instead, speak to your customer in a clear way that they can understand. Write like you talk. It’s that simple.
Thou shalt request action – What good is a direct mail piece if it doesn’t generate a response? Every piece of mail you send out should encourage some sort of response from the recipient. Whether that response is to use a coupon, place an order, or call you for a free consultation is up to you. Just make sure you’re asking them to do something
Thou shalt personalize when possible – Whenever possible, personalize your mailouts. You can do this by adding the customer’s name in the copy or even creating a personalized URL for the recipient to visit online.
Thou shalt keep the list up to date – Make sure your mailing list is well maintained. If a customer moves or asks to get off your list, update your list so that you’re not wasting money sending mail to the wrong place.
Thou shalt integrate – Direct mail marketing is most effective when it fits with your entire marketing strategy. You can integrate your direct mail with social media, web, and email marketing efforts to get better results.
Thou shalt send high quality marketing materials – If your marketing materials look cheap and unprofessional, no one will want to do business with you. That’s why you should just a professional company to design and print your direct mail for you. Search online for reputable mail companies.

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Pull Up Your Marketing Socks

May 19 2023 Published by admin under Uncategorized

Slack marketing discipline makes you poorer and denies your potential customer base the opportunity to benefit from your products and services. You just have to get in there and take part in the competition with other businesses for the attention of potential buyers in the marketplace. You have to be sensitive and hardworking in today’s marketing environment.Remember there are just too many marketing messages out there, about 3000 a day per person by the latest estimations. Refine your marketing techniques so they are not disturbing and annoying. They should be targeted and welcome. You will have to work hard to prevent consumers from simply ignoring your message.You might feel that your marketing efforts are wasted. This might well be the case if these efforts are not handled methodically and sensibly. Usually business owners in this predicament are forgetting the basics which are stashed somewhere there far in the back of their minds. Companies too often lack marketing discipline and making a few changes to their marketing habits and outlooks could make a huge difference to their bottom lines. The most common problem is that a company pulls in several different marketing directions at once. There is no centralized marketing strategy to draw the threads together.Here is a list of areas you should attend to improve business marketing discipline:1. Ensure uniformity when it comes to logo, taglines, colors, feel and design. Often within companies each department is doing its own thing when it comes to corporate identity. Rule this out by creating an easily followed corporate ID manual.2. Do away with minimalist advertising campaigns. Too many business owners believe that a couple of print ads will lead to instant success. Forget about this technique. Create an overall, global marketing campaign employing a variety of marketing techniques.3. Use professionals to do a professional job. It is no good getting amateurs and then expecting a professional job. Too many business owners fall into this trap. Use professionals4. Make the most of your first impression. You have only one opportunity to make a first impression. Maybe it will be in the form of a business rep, your storefront or your website. Make it the best first impression you can.5. Always understand, define and remember your target market. This is self explanatory but you would be surprised how many business owners do not do this. There is one way to ensure you stick to your target market. Write down who they are and keep referring to this core profile6. Create a marketing plan and then implement it. It sounds so basic – but thousands of business people fail to do this.7. Keep track of your marketing expenditure and calculate your ROI. Again it sounds obvious. Make sure you do it.8. Engage in effective and low cost networking and charitable giving. Do not get caught up in giving that will not promote your business. Keep a lid on it.9. Sell solutions, benefits and good value to customers. Modern customers are way past wanting to see your spec sheets. Show them how their lives will change through using your product or service.10. Do create an internet presence. As soon as you have finished this article go and reserve the domain name for your company. As soon as possible after that, create an online presence, no matter what business you are in.

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How to Use a Marketing Mix

May 16 2023 Published by admin under Uncategorized

Marketing mix means the combination of promotions, products, distribution channels, and prices you choose for your business. Consequently, strategic marketing mix tips will help if you are to be successful in generating online income and sales.It is further the combination of marketing activities used to generate customers. It is the set of tools that the business uses to pursue its objectives in the target market. And it is and term often used that stresses the mixing of a variety of factors in marketing strategies.These tools are used in ways that both targeted consumer groups are reached as well as organizational objectives are reached. Being aware of strategic marketing mix tips is an imperative concept in modern marketing.Academically it is referred to as the set of controllable tools that the business blends to produce the response it wants in the target market. Therefore, it consists of everything the firm can do to influence the demand for its product. These techniques are now used to sell anything to anyone.Marketers have essentially four variables to use when crafting a strategy and writing a plan. You may have heard of the 4 P’s of marketing. They include product, price, place and promotion.Market strategy (the 4P’s) will not just be affected by the internet; it will be driven by it. And these strategies are also becoming more individually oriented.Businesses are involved with their visitors and are constantly finding ways to attract their visitor’s attention and bring them into the site where they can begin to consider a purchase. Additionally, free or low cost services increase visitor flow to a website.To help with your marketing mix and because of it’s importance to your strategy I have included some items that you can combine and implement into your internet marketing plan:– Text message marketing — This is relatively new in the USA but has been widely used in Europe and Asia over the last 5 or 6 years as a low cost advertising media with instant results.
– Distribution of internet marketing e-books
– List building
– viral traffic
– Forum posting
– Press releases
– direct mail
– Outdoor signage
– Print media
– Mailing lists
– Sweepstakes and contests
– Personalized pens and coffee mugs
– Broadcast marketing
– Direct mail
– Marketing slogan and logo
– Article marketingMarketing on the internet is about gaining visibility for your business, your products and your services.
New thinking expands possibilities while fresh ideas unleash potential. And marketers who are masters of their tools also master their competition.Online advertising techniques have been dramatically affected by technological advancements in the telecommunications industry as well.Deploy automated web-based marketing systems that keep your sales pipeline full of qualified, ready-to-buy prospects while keeping in mind that your marketing mix matters.

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Test Marketing–How to Increase Your Direct Mail Marketing Response by Using the Internet to Test

May 15 2023 Published by admin under Uncategorized

I’ve discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you’ve learned to your traditional direct marketing, direct mail, etc. It’s fast and less expensive.How to Find What Works in Your Marketplace?Overture provides an excellent tool to find what people are looking for on the internet. For all practical purposes, you can use that to apply to other types of marketing.Go to Type in some keywords that apply to your product or service. Overture will provide the number of times that search word was searched in the last month, and it will also provide a list of related words and how many times they were searched. This provides a really excellent tool to research what people are wanting, and how they are looking for them (at least what words they are relating to that search).Using my business as an example:
I provide training (sales, customer service, leadership and several other things).So, which ones are in demand right now? I can do a search for “training” on Overture.The results are:
Training –searched 165,196 times
Online training, searched 149,418 times
Management training, searched 133,499
Sales training, searched 70,496What can we learn from this? It looks like I should focus more online training instead of face-to-face, or local training.
Management training is being searched for almost 2 times as much as sales training. So, shouldn’t I focus more on management training over sales training? I’ll certainly have a larger market.This can be applied to almost any kind of marketing, direct mail, cold calling, email, website, etc. Not only can I find the best direction (management training) but I can also find the right words to use in a direct marketing piece before sending it.Here’s another one.Use GoogleAdwords, a pay-per-click online marketing campaign to find what works. If you haven’t experienced GoogleAdwords, just go to and search for something. When the listing shows up there will be 2-3 sponsored listings across the top of the page, and 5-6 down the right hand side. These are pay-per-click ads, those companies pay for the ads only when someone clicks on them. You are taken to that site. At that time the sponsoring company pays so much for each time someone clicks on it.A really fantastic way of using this for a marketing study is that within 1-2 days, there will have been enough clicks to know which search words are working.Another one of the fantastic benefits of GoogleAdwords is that they allow alternating ads in an Adword campaign. So for any campaign you can have several different ads running. Within just 1-3 days there will have been enough people searching and clicking through that you can see
Which search words are searched for the most often
Which one of the ads are producing the most click-through’sIt isn’t unusual to see a 2 to 1 difference between the ads. So now you know how to say what in an ad and what kind of typical response rates you might have.You can also take the best ad, tweak it again. Check back in a few days and know if you’ve improved it or not. I’ve seen pay-per-click ads crawl upward to 10-15% response rates in a matter of a week.Now, it’s time to start using those same words and structure in our next direct mail, or other direct marketing campaign. It’s fast and very economical. Instead of taking weeks and costing a ton of money like a traditional test market would, we know in days what works for a lot less.Want to know how many people are looking for your product in your small geographical area? Set up a GoogleAdword campaign and set the geographic limitation to your address with a known radius. Come back in a few days and see how many searches you got in that territory. Then go out with your local direct marketing with what you just learned.Even if you aren’t an e-commerce site you can learn a lot about what works in marketing this way.

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